Category Inspiration
Wave Your Hands Say Yeah!
How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]
Blue, blue, blue…
The psychology of color is interesting. The physical aspects of color are interesting. The contradictions and challenges you find related to colors are interesting. Are you feeling blue? Color Science In my job as Product Marketing Manager at Barco, where our focus is high end projectors and their use across various industries and installations – […]
Hello Rear View Mirror! How are my Big Hairy Audacious Goals?
Half a year ago, I defined my Big Hairy Audacious Goals for 2013. Summer has ended, and I feel it is time to peak in the rear view mirror and see how things have progressed so far. Complete a Triathlon (Olympic Distance) Complete a Marathon Complete Grenserittet Pass my CTS exam at InfoComm Start the […]
Presentation preparations – and I found…
Delivering presentations without getting the audience to fall asleep are about preparation, having a story to tell and some skills. I love searching for details, facts and other tidbits I can use in my presentations. While searching I came across a great piece of video I would like to share! Some of the things I […]
Customer Value Proposition? So what?!!
Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]
Big Hairy Goal Update #1
It is time for an update to my Big Hairy Audacious Goals for 2013. What are your goals? Almost three weeks back I posted my BHAG for 2013, which can be seen as my stretch targets! It has been hectic over the last weeks, but still I feel I have been doing well and it’s […]
Big Hairy Audacious Goals
For anyone working in sales or in any growth-oriented business, this should be a known phrase. Or at least variations of it, like “Big, Fat, Hairy Goals”. I find it even more important to make your own, personal goals. I have made mine – and I’ll let you in on them. These goals can of […]
The Soundtrack of my Christmas
Christmas music and I did initially not get off well year as I was in Orlando, Florida late November and early December. It was 25-28 degrees Celsius and loads of really, really bad versions of traditional Christmas songs played everywhere; Hotel Lobbies, Shopping Malls, Restaurants and Diners. But, last night, it was time to get […]
First, make sure you have something to say
Stories are important! A story is good, but a great told story is something you will remember forever! And great presenters know how to convey stories. Stories are being told daily, at lunch, when back from work or travels and they’re part of life, almost from the day we were born to the day we […]
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