Author Archives: David Aleksandersen
10 Examples of OKRs for Growing SaaS Companies
How can OKRs be tailored specifically for SaaS companies looking to scale operations, enhance product offerings, and improve customer satisfaction?
What Is an OKR? Definition & Examples
Did you know that 95% of employees don’t understand their company’s objectives? Goal setting can be challenging, but there’s a powerful framework that can help: OKRs (Objectives and Key Results). In this article, we’ll explore what OKRs are, their benefits, and provide real-world examples. You read right. According to a by a study published by […]
What is a Unique Value Proposition and When is it Used?
What is a Unique Value Proposition? It is a clear statement that describes the unique benefit a product, service, or company provides to its customers. It outlines how it solves their problems, and what distinguishes it from its competitors.
Apple’s MM1: Is this the new era of AI?
Apple, the tech giant known for its innovative products and services, has once again made headlines with the announcement of its latest AI model, MM1. This new development is set to revolutionize the way we interact with technology. A Leap in Multimodal Models MM1 is a multimodal model, a type of AI that can handle […]
Large Language Models: Exploring Microsoft Copilot, ChatGPT, and Google Gemini
Large Language Models (LLM) are powerful language prediction engines, trained on massive amounts of data to generate human-like text.
Calculating eNPS: A Simple Guide
eNPS stands for Employee Net Promoter Score. It is a measure of how likely your employees are to recommend your company as a place to work. eNPS is calculated by asking your employees a single question: “On a scale of 0 to 10, how likely are you to recommend [company name] as a place to […]
Jamie Lenman: The Musical Chameleon
Jamie Lenman was the lead singer, guitarist, and songwriter for Reuben before starting his solo career. Read how I discovered the gold of Jamie’s music.
3 words for 2024
Last year I started the post like this: “Exactly one year ago I wrote a post about 3 words that would matter to me in 2022: Structure, leadership, and growth. And while 2022 started a bit on the “meh” side, the end of 2022 was simply amazing. And I am looking forward to going into […]
Debunking the Kodak myth: Bankruptcy, disruption and inability to adapt
The common narrative is that Kodak, once a titan in the camera and film industry, was disrupted by the advent of digital cameras and went bankrupt due to its inability to adapt. This narrative, often used as a cautionary tale about technological disruption, is misleading.
Content marketing: What it is and how it works
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action
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