Author Archives: David Aleksandersen
The Ghost of What Could Have Been: An Ode to a Lost Love
You should know by now that I am a sucker for sad songs that brings out despair and tristesse. “Arcane” is a captivating animated television series by Netflix originating from Riot Games’ “League of Legends.” The series introduces viewers to the twin cities of Piltover and Zaun, an enchanting world teeming with intricate characters, a […]
25 Shocking Acts of Bad Boss Behavior: Unbelievable But True!
Ever had a boss who left you scratching your head in confusion or disbelief? I have. Let me paint you a picture: There I was, hard at work, when suddenly my boss strolled into my office. He took a seat, said absolutely nothing, sipped his coffee, looked at me – just looked, mind you – […]
A Legendary Sales Blueprint: Shaping the Future of a Consultancy Agency in 12 Months
What are the 5 key areas to drive growth and elevate your consultancy agency to the next level in 12 months? Deepening Client Relationships The best source of business growth often lies with existing clients. Your goal is to become an indispensable partner for them. The last bill they will stop paying. You should strive […]
Mistaken For Strangers – the ultimate rockumentary?
There are rockumentaries, and then there’s “Mistaken For Strangers,” a delightful, offbeat film about The National that makes ‘Spinal Tap’ look like an episode of ‘Downton Abbey.’ Tom Berninger, the lesser-known brother of The National’s frontman Matt Berninger, finds himself cast in the unfamiliar role of a roadie for the band’s world tour. Unfamiliar, of […]
“I am the Antichrist to You” by Kishi Bashi: A Deep Dive into Melancholy and Indie Rock
There’s something magical about sad music, and a raw, unfiltered emotion that resonates deeply within our spirit. Indie rock, with its introspective lyrics and often melancholic melodies, has a unique way of capturing this sentiment. One song that encapsulates this beautifully is “I am the Antichrist to You” by Kishi Bashi. Kishi Bashi is a […]
What is a foot in the door offering?
A “foot in the door” offering refers to a small service or product that a company provides to a potential customer to establish a business relationship. It is designed to demonstrate your capabilities, build trust, and pave the way for larger projects. Here are some examples of “foot in the door” offerings that a creative […]
Crafting a Legendary Marketing Strategy
If we are to truly become legendary marketing strategists in 2023, we must look beyond the conventional, embracing innovative technologies, cutting-edge insights, and a deep understanding of societal changes. Here’s what ChatGPT wanted me to do. About 6 months ago, I wrote an article about being legendary. Which was basically just a list of KPI’s […]
How can you improve Conversion Rates with Widerfunnel’s LIFT™ Model?
Widerfunnel’s LIFT Model is a robust CRO framework with six key components. With additional focus on personalization and AI, this model can boost your digital success. The LIFT Model was created by Chris Goward (Conversion), and focuses on understanding and addressing prospect needs to improve your conversion rates. Data-driven decision-making, personalization, and AI techniques are […]
Why do you need a sales qualification framework?
A sales qualification framework helps streamline the sales process, saves time and resources, and improves sales performance. For sales professionals to identify the customers who are most likely to purchase their products or services – and this is exactly where sales qualification comes into play. In my job as Nordic Sales Director at Amesto Growth […]
An Ode to The National: A Journey through Melancholy and Heartache
From the first time I listened to The National’s haunting melodies and introspective lyrics, I knew I had found a band to accompany me through life’s highs and lows. My first encounter with The National was after the release of “Sad Songs for Dirty Lovers” and when they released “Boxer”, I found it set my […]