Author Archives: davidaleksandersen

Welcome to the Holodeck; RoomAlive – by Microsoft!
How cool would it be if you turn your room – any room – into an interactive touch screen, where images are dynamically shifted in response to your movements? Allowing you to peak over and around the images and get deeply immersed in virtual reality environments? I’d say it would be insanely cool! Last year, […]

“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]
Get Motivated!
I enjoy motivational music (a kind of guilty pleasure…) and I have put together a colleciton of my favourite music for use in presentations, kick-offs, or any other events where you would like to boost the audience, push their confidence or just get them going! Updated 20th May 2014 – Elton John, The Go! Team […]

Does Social Media Increase Sales? The Social Media Marketing Report 2014 is here
Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]