Author Archives: davidaleksandersen

The power of pixels: Improve meeting & collaboration efficiency

All organizations want to improve business performance. How can the modern business organization ensure that their meeting and collaboration rooms foster sensible thinking and smart, efficient decisions? I have written a white paper covering the advantage high resolution displays have over displays with low resolution. I highlight some of the challenges organizations face while trying […]

Flightless birds – the migratory pattern of 300.000 Norwegians

I live in Norway. To many it is a strange country, way up north, where polar bears roam the streets and we are either depressed because of the complete darkness during winter or the never ending light during summer due to the midnight sun, when darkness is chased to oblivion. Where cool visualizations happen. (that […]

“Think small” – when creativity turned a frog into a princess!

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

Can technology enhance collaboration?

According to 80% of business leaders, technology is the #1 means for improved collaboration in the meeting room. But at the same time employees experience technology overload in their work life. Finding the right balance has never been easy. At Barco, we’ve written a piece about the three major factors you need to consider for […]

Get Motivated!

I enjoy motivational music (a kind of guilty pleasure…) and I have put together a colleciton of my favourite music for use in presentations, kick-offs, or any other events where you would like to boost the audience, push their confidence or just get them going!  Updated 20th May 2014 – Elton John, The Go! Team […]

Does Social Media Increase Sales? The Social Media Marketing Report 2014 is here

Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]

Audience Entertainment Logo

Wave Your Hands Say Yeah!

How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]

The cinématographe Lumière in projection mode.

Escape – Experience the magic!

The Cinematic experience has not really changed much since the first bed sheet was hung on a wall as projection screen a long, long time ago. The screens are better, bigger and the projection equipment has improved “a bit” since 1894. In any industry a disruptive move is done by a player once in a […]

CinemaBarco

Laser – 3D’s second coming?

3D hasn’t really been about much “WOW” for a while. But at CinemaCon 2014 we at Barco are showcasing our new 60.000 lumen laser projector. And, admittedly somewhat biased, this is the best 3D image I’ve ever seen. At 60 frames per second at full 4K resolution, it was simply stunning. I started by comparing […]

Vegas snapshot from car

WOWing the Audience – Barco hits Vegas and CinemaCon

It’s CinemaCon! It’s Vegas! It’s Barco! We are bringing the movie experience to the next level with our new theater-wide entertainment concept about interaction, immersion, brightness, and an exciting wide range of new products! We’re about to WOW the audience – even more than we already do! Interactive Lobby Solutions A Immersive Cinema going experience […]