Author Archives: davidaleksandersen

“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]
Get Motivated!
I enjoy motivational music (a kind of guilty pleasure…) and I have put together a colleciton of my favourite music for use in presentations, kick-offs, or any other events where you would like to boost the audience, push their confidence or just get them going! Updated 20th May 2014 – Elton John, The Go! Team […]

Does Social Media Increase Sales? The Social Media Marketing Report 2014 is here
Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]