Monthly Archives: December 2023
Debunking the Kodak myth: Bankruptcy, disruption and inability to adapt
The common narrative is that Kodak, once a titan in the camera and film industry, was disrupted by the advent of digital cameras and went bankrupt due to its inability to adapt. This narrative, often used as a cautionary tale about technological disruption, is misleading.
Content marketing: What it is and how it works
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action
Corporate Entrepreneurship: The New Business Frontier
Corporate Entrepreneurship is a strategy for established firms to foster innovation and adaptability. This article explains its concept, benefits, challenges, and global perspectives. It also gives examples of successes and failures of Corporate Entrepreneurship, offering insights for businesses seeking to innovate and grow.
Unleashing Potential: How Copilot’s Generative AI Is Transforming the Workplace
New findings confirm significant productivity gains with Copilot. A blend of surveys and experiments has provided insights into how Copilot is reshaping work dynamics.
shuffle » play 