Monthly Archives: May 2023

A Legendary Sales Blueprint: Shaping the Future of a Consultancy Agency in 12 Months

What are the 5 key areas to drive growth and elevate your consultancy agency to the next level in 12 months? Deepening Client Relationships The best source of business growth often lies with existing clients. Your goal is to become an indispensable partner for them. The last bill they will stop paying. You should strive […]

Mistaken For Strangers – the ultimate rockumentary?

There are rockumentaries, and then there’s “Mistaken For Strangers,” a delightful, offbeat film about The National that makes ‘Spinal Tap’ look like an episode of ‘Downton Abbey.’ Tom Berninger, the lesser-known brother of The National’s frontman Matt Berninger, finds himself cast in the unfamiliar role of a roadie for the band’s world tour. Unfamiliar, of […]

“I am the Antichrist to You” by Kishi Bashi: A Deep Dive into Melancholy and Indie Rock

There’s something magical about sad music, and a raw, unfiltered emotion that resonates deeply within our spirit. Indie rock, with its introspective lyrics and often melancholic melodies, has a unique way of capturing this sentiment. One song that encapsulates this beautifully is “I am the Antichrist to You” by Kishi Bashi. Kishi Bashi is a […]

What is a foot in the door offering?

A “foot in the door” offering refers to a small service or product that a company provides to a potential customer to establish a business relationship. It is designed to demonstrate your capabilities, build trust, and pave the way for larger projects. Here are some examples of “foot in the door” offerings that a creative […]

Crafting a Legendary Marketing Strategy

If we are to truly become legendary marketing strategists in 2023, we must look beyond the conventional, embracing innovative technologies, cutting-edge insights, and a deep understanding of societal changes. Here’s what ChatGPT wanted me to do. About 6 months ago, I wrote an article about being legendary. Which was basically just a list of KPI’s […]

How can you improve Conversion Rates with Widerfunnel’s LIFT™ Model?

Widerfunnel’s LIFT Model is a robust CRO framework with six key components. With additional focus on personalization and AI, this model can boost your digital success. The LIFT Model was created by Chris Goward (Conversion), and focuses on understanding and addressing prospect needs to improve your conversion rates. Data-driven decision-making, personalization, and AI techniques are […]