Monthly Archives: July 2014
“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]
Can technology enhance collaboration?
According to 80% of business leaders, technology is the #1 means for improved collaboration in the meeting room. But at the same time employees experience technology overload in their work life. Finding the right balance has never been easy. At Barco, we’ve written a piece about the three major factors you need to consider for […]