Category Business

What are important KPIs for Sales B2B?
A key performance indicator (KPI) is a measurable value that is used to track and evaluate the success of an organization, a department, a team, or an individual in achieving specific goals. KPIs are used to monitor progress, identify areas for improvement, and help organizations make informed decisions about their operations. By setting and tracking […]

Are you legendary? Here are top 100 KPIs for sales, marketing and customer success teams
Most marketing and sales plans starts with a blueprint of the year before. Then you review status on your KPIs and tweak them slightly so you can feel great about yourself. Christopher Lockhead, marketeer and author wrote this in a LinkedIn post a while back: Most 2023 marketing plans will be based on a 2022 […]

The future of projection: survival of the fittest?
Higher resolutions, brighter light sources, better connectivity and increased interactivity; having superior technology can make all the difference on the highly competitive projection market. But where is this high-speed train headed for? An overview of the most important challenges the industry is facing today. I’ve written a blog post about my thoughts on the future […]

“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]