Category Business

The future of projection: survival of the fittest?
Higher resolutions, brighter light sources, better connectivity and increased interactivity; having superior technology can make all the difference on the highly competitive projection market. But where is this high-speed train headed for? An overview of the most important challenges the industry is facing today. I’ve written a blog post about my thoughts on the future […]

“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]