Category marketing
Are you legendary? Here are top 100 KPIs for sales, marketing and customer success teams
Most marketing and sales plans starts with a blueprint of the year before. Then you review status on your KPIs and tweak them slightly so you can feel great about yourself. Christopher Lockhead, marketeer and author wrote this in a LinkedIn post a while back: Most 2023 marketing plans will be based on a 2022 […]
“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]
Can technology enhance collaboration?
According to 80% of business leaders, technology is the #1 means for improved collaboration in the meeting room. But at the same time employees experience technology overload in their work life. Finding the right balance has never been easy. At Barco, we’ve written a piece about the three major factors you need to consider for […]
Does Social Media Increase Sales? The Social Media Marketing Report 2014 is here
Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]
Wave Your Hands Say Yeah!
How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]
Blue, blue, blue…
The psychology of color is interesting. The physical aspects of color are interesting. The contradictions and challenges you find related to colors are interesting. Are you feeling blue? Color Science In my job as Product Marketing Manager at Barco, where our focus is high end projectors and their use across various industries and installations – […]
Discount Damage
In competitive markets, price focused customers push for discounts. As a sales Professional your job is to close deals, but how much extra do you really need to sell to compensate lost gross margin when discounting? The motivation for any profit driven business is net value. Net value is the amount of cash you have […]
Presentation preparations – and I found…
Delivering presentations without getting the audience to fall asleep are about preparation, having a story to tell and some skills. I love searching for details, facts and other tidbits I can use in my presentations. While searching I came across a great piece of video I would like to share! Some of the things I […]
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