Category value proposition

“Think small” – when creativity turned a frog into a princess!

July 23, 2014 · by · in Business, Inspiration, marketing, sales, value proposition · Leave a comment

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

Collaborate! Or die?

July 11, 2013 · by · in Barco, collaboration, marketing, Projection, sales, technology, value proposition · Leave a comment

Barco released a new range of projectors 15th May 2013 – a series of projectors named Collaborate, targeting businesses, governments and educational institutions that wants to share information more efficiently. The products are developed and manufactured in Norway, marketed from Belgium and sold, deployed and serviced globally. This clearly indicates the need for cross geo […]

Discount Damage

April 20, 2013 · by · in marketing, sales, value proposition · Leave a comment

In competitive markets, price focused customers push for discounts. As a sales Professional your job is to close deals, but how much extra do you really need to sell to compensate lost gross margin when discounting? The motivation for any profit driven business is net value. Net value is the amount of cash you have […]

So What?

Customer Value Proposition? So what?!!

February 21, 2013 · by · in Inspiration, marketing, presentations, sales, value proposition · 3 Comments

Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]