Category sales

What are important KPIs for Sales B2B?

February 27, 2023 · by · in Business, data, sales, Uncategorized, visualization · Leave a comment

A key performance indicator (KPI) is a measurable value that is used to track and evaluate the success of an organization, a department, a team, or an individual in achieving specific goals. KPIs are used to monitor progress, identify areas for improvement, and help organizations make informed decisions about their operations. By setting and tracking […]

Are you legendary? Here are top 100 KPIs for sales, marketing and customer success teams

November 19, 2022 · by · in analytics, Business, customer success, data, marketing, sales · 1 Comment

Most marketing and sales plans starts with a blueprint of the year before. Then you review status on your KPIs and tweak them slightly so you can feel great about yourself. Christopher Lockhead, marketeer and author wrote this in a LinkedIn post a while back: Most 2023 marketing plans will be based on a 2022 […]

“Think small” – when creativity turned a frog into a princess!

July 23, 2014 · by · in Business, Inspiration, marketing, sales, value proposition · Leave a comment

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

Collaborate! Or die?

July 11, 2013 · by · in Barco, collaboration, marketing, Projection, sales, technology, value proposition · Leave a comment

Barco released a new range of projectors 15th May 2013 – a series of projectors named Collaborate, targeting businesses, governments and educational institutions that wants to share information more efficiently. The products are developed and manufactured in Norway, marketed from Belgium and sold, deployed and serviced globally. This clearly indicates the need for cross geo […]

Discount Damage

April 20, 2013 · by · in marketing, sales, value proposition · Leave a comment

In competitive markets, price focused customers push for discounts. As a sales Professional your job is to close deals, but how much extra do you really need to sell to compensate lost gross margin when discounting? The motivation for any profit driven business is net value. Net value is the amount of cash you have […]

So What?

Customer Value Proposition? So what?!!

February 21, 2013 · by · in Inspiration, marketing, presentations, sales, value proposition · 3 Comments

Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]

Let me tell you a story…

January 27, 2013 · by · in Barco, Inspiration, presentations, Projection, projectiondesign, sales, technology · 5 Comments

Storytelling is important. Especially for us who operates in the Sales, Marketing and Communications part of the world (add Training too, since that is my primary task!). But even the greatest of stories can fail – unless the story itself matches the core message you want to convey to your audience! Connect, Persuade, and Triumph […]

The Road to Winning!

October 29, 2012 · by · in education, sales, training, video · Leave a comment

To succeed in sales, you need more than being “born with it”. Being a sales professional, you need a variety of skills, such as knowledge, products, relationships, trust, persistence, psychology and the after sought ability to close a deal! Victor Antonio is a CEO of Sellinger Group, a sales trainer and motivator. Of course present […]