Tag Archives: value proposition

“Think small” – when creativity turned a frog into a princess!

July 23, 2014 · by · in Business, Inspiration, marketing, sales, value proposition · Leave a comment

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

So What?

Customer Value Proposition? So what?!!

February 21, 2013 · by · in Inspiration, marketing, presentations, sales, value proposition · 3 Comments

Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]