Category CRO

How can you improve Conversion Rates with Widerfunnel’s LIFT™ Model?

Widerfunnel’s LIFT Model is a robust CRO framework with six key components. With additional focus on personalization and AI, this model can boost your digital success. The LIFT Model was created by Chris Goward (Conversion), and focuses on understanding and addressing prospect needs to improve your conversion rates. Data-driven decision-making, personalization, and AI techniques are […]