Author Archives: davidaleksandersen

spotify logo & road runner play list

Music and Playlists – Part 1, The Road Runner!

Looking back as long as I remember, music has been important to me. My first memories of music and how much of an impact it had on me is from my childhood, where I was flat out on the floor in front of our stereo – playing The Beatles’  Rubber Soul (1965), Revolver (1966), ”The […]

I/ITSEC 2013 Part I

Another year and another visit to I/ITSEC, which is the world’s largest Training & Simulation trade show. I arrived in Orlando Saturday 30th after flying from Oslo, Through Copenhagen and Washington. Phew. It was good to team up and get some refreshments… Sunday was spent at the trade show floor at the Orange County Convention […]

Bring Daddy Home For X-mas!

Yeah, it’s this time of the year. Christmas is coming. Santa Claus is coming. And we all like to cuddle up in front of the fireplace and listen to the good old carols. Naw! That has to change! Let me introduce Gringo Bandido! We’re talking about the Garage/Punk/Rock’n Roll outfit from my home town, Halden, […]

Why you’ll love to Present, Collaborate and Impress

You’ve got to love this! Over the last months a large team within Barco has been hard at work, planning and executing a big launch and the public return of the visualization specialist Barco in Corporate AV. To me, the best part is that I’ve been involved in the process. We broadcasted our comeback to […]

Blue, blue, blue…

The psychology of color is interesting. The physical aspects of color are interesting. The contradictions and challenges you find related to colors are interesting. Are you feeling blue? Color Science In my job as Product Marketing Manager at Barco, where our focus is high end projectors and their use across various industries and installations – […]

Hello Rear View Mirror! How are my Big Hairy Audacious Goals?

Half a year ago, I defined my Big Hairy Audacious Goals for 2013. Summer has ended, and I feel it is time to peak in the rear view mirror and see how things have progressed so far. Complete a Triathlon (Olympic Distance) Complete a Marathon Complete Grenserittet Pass my CTS exam at InfoComm Start the […]

Collaborate! Or die?

Barco released a new range of projectors 15th May 2013 – a series of projectors named Collaborate, targeting businesses, governments and educational institutions that wants to share information more efficiently. The products are developed and manufactured in Norway, marketed from Belgium and sold, deployed and serviced globally. This clearly indicates the need for cross geo […]

Discount Damage

In competitive markets, price focused customers push for discounts. As a sales Professional your job is to close deals, but how much extra do you really need to sell to compensate lost gross margin when discounting? The motivation for any profit driven business is net value. Net value is the amount of cash you have […]

Presentation preparations – and I found…

Delivering presentations without getting the audience to fall asleep are about preparation, having a story to tell and some skills. I love searching for details, facts and other tidbits I can use in my presentations. While searching I came across a great piece of video I would like to share! Some of the things I […]

New sounds to the sadness – Wake Owl’s “Gold”

It was long overdue. And having friends over for dinner was the perfect excuse. I needed to update my playlist – Love & Lost Love. This time, I added four tracks; I And I Love And You (The Avett Brothers) When The Stars Go Blue (Ryan Adams) Gold (Wake Owl) What Is Love? (Never Shout […]