Big Hairy Audacious Goals

For anyone working in sales or in any growth oriented business, this should be a known phrase. Or at least variations of it, like “Big, Fat, Hairy Goals”. I find it even more important to make your own, personal goals. I have made mine – and I’ll let you in on them.

"Now that's some BHAG"These goals can of course easily be seen as New Year Promises. But they are not. They are something more than that – they are the Big Hairy Audacious Goals – and not your average weak and vague New Year Promises…

Who said that?

The source of the term Bhag or BHAG are James Collins and Jerry Porras from their book Built to Last: Successful Habits of Visionary Companies. The term itself is a strategic business statement, created to focus an organisation on a single goal which is audacious, likely to be externally questionable, but not internally regarded as impossible.

Which means; for my surroundings it might be a stretch – but to me? I regard them all as possible – IF, and ONLY IF, I stay focused, work hard and are willing to take those extra steps to succeed. Failing? It’s simply not an option.

On top of…?

In addition to these goals, of course I have my “regular” goals – they’re more of the New Year kind; being a better father, husband, person, colleague, friend, eat healthier, drink less, be more positive, be more efficient, think more of the environment and such. They’re of course of great importance to me – but here I want to focus on my 10 Big Audacious Goals:

#1 Complete a Triathlon (Olympic Distance or Half Ironman)

#2 Complete a Marathon

#3 Complete Grenserittet

#4 Pass my CTS exam at InfoComm

#5 Start the process to complete my Bachelor Degree

#6 Lose weight with target at 72kg

#7 Be able to do 50 press-up/push-ups without pause

#8 Be able to do 200 Sit-ups without pause

#9 Start Scuba-diving again and get back under water!

#10 Get a new Tattoo

Yay! That was quite a few Big Hairy Audacious Goals for you(me, actually 😉 – and I’ll keep you posted on my progress!

Go Go GO!

PS! I would love to hear about your BHAG!


  1. 1# I was just invited this week by a friend to join their trainings for 1/4 IM in June. This week is running/swimming/running etc every day single training on one disciplin

    2# half marathon on target this year

    3# ???

    4# no plans for that

    5# finish my bachelor until mid of this year

    6# 82 kg by summer ( 93 now )

    7# 50 push ups by end of April

    8# no plans for this

    9# no plans for this

    10# would love to have my first one ( chineese dragon ideally )

    Nr6 should come automatically together with 7 and 2 as this will be part of preparing for triathlon. Biggest challenge I see to fit this all into busy travel life ! Have you done already your plans including milestones ? 😉

    Funny to find out so many simillar goals with you 🙂

  2. […] three weeks back I posted my BHAG for 2013, which can be seen as my stretch targets! It has been hectic over the last weeks, but still I feel […]

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