Category sales
Unlock the Power of Cold Outreach: An Unbeatable Sequence for Success
Struggling to get the attention of potential clients? Learn how to effectively research your value propositions, break through the noise, and optimize your efforts to reach your prospects successfully. Use a powerful mix of emails, LinkedIn messages, and phone calls. It’s time to get your deal pipe growing and convert opportunities into successful business relationships. […]
A Legendary Sales Blueprint: Shaping the Future of a Consultancy Agency in 12 Months
What are the 5 key areas to drive growth and elevate your consultancy agency to the next level in 12 months? Deepening Client Relationships The best source of business growth often lies with existing clients. Your goal is to become an indispensable partner for them. The last bill they will stop paying. You should strive […]
What is a foot in the door offering?
A “foot in the door” offering refers to a small service or product that a company provides to a potential customer to establish a business relationship. It is designed to demonstrate your capabilities, build trust, and pave the way for larger projects. Here are some examples of “foot in the door” offerings that a creative […]
Crafting a Legendary Marketing Strategy
If we are to truly become legendary marketing strategists in 2023, we must look beyond the conventional, embracing innovative technologies, cutting-edge insights, and a deep understanding of societal changes. Here’s what ChatGPT wanted me to do. About 6 months ago, I wrote an article about being legendary. Which was basically just a list of KPI’s […]
Why do you need a sales qualification framework?
A sales qualification framework helps streamline the sales process, saves time and resources, and improves sales performance. For sales professionals to identify the customers who are most likely to purchase their products or services – and this is exactly where sales qualification comes into play. In my job as Chief Revenue Officer at Spring Agency, […]
What are important KPIs for Sales B2B?
A key performance indicator (KPI) is a measurable value that is used to track and evaluate the success of an organization, a department, a team, or an individual in achieving specific goals. KPIs are used to monitor progress, identify areas for improvement, and help organizations make informed decisions about their operations. By setting and tracking […]
Are you legendary? Here are top 100 KPIs for sales, marketing and customer success teams
What are the top KPIs for sales, marketing, and customer success? What are the top 10 KPIs for Sales?What are 5 important KPIs for Marketing?What are the top 10 KPIs for Customer Success? Pipeline Contribution/Revenue AttributionSales Rep Productivity MetricsAnnual Recurring Revenue (ARR)Average Conversion TimeAverage Profit MarginAverage Purchase ValueAverage time to conversionCalls and Emails Per RepChannel […]
“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]
Discount Damage
In competitive markets, price focused customers push for discounts. As a sales Professional your job is to close deals, but how much extra do you really need to sell to compensate lost gross margin when discounting? The motivation for any profit driven business is net value. Net value is the amount of cash you have […]
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