Category marketing
Prompt Engineering: The Future of Content Creation and Marketing
Tools like ChatGPT has increasingly become integrated into our work as marketing professionals. If it has not yet, you can climb back under the rock you came from. Understanding and mastering prompt engineering is becoming a vital skill for marketers and content creators. But, having a tool at hand does not really help unless you […]
Mastering the Inbox: Your Guide to Avoiding Email Spam Triggers
Email marketing is a powerful tool, but it’s not without its challenges. One of the biggest hurdles is ensuring your carefully (they should be) crafted emails don’t end up in the dreaded spam folder. A key factor in this is understanding and avoiding spam trigger words. What are email spam trigger words? Spam trigger words […]
Unlock the Power of LinkedIn: 12 Hacks for Engaging Posts
Have you ever been perplexed about how to make your LinkedIn posts engaging and successful? You’re not alone. To help you navigate this, here’s a comprehensive guide packed with 12 indispensable tips to ensure your LinkedIn content doesn’t just gather dust but actively contributes to your professional growth. Before we dive into these tips, a […]
The Ultimate Guide to SEO: Key Elements for Success
In the digital age, Search Engine Optimization (SEO) is a critical component of any successful online strategy. This blog post will delve into the key elements you need to focus on when building an SEO strategy that works. You will find the original article here, in-depth, published on the Norwegian company Amesto Growth’s blog. Understanding […]
Maximizing LinkedIn Engagement: A 10-Step Guide to Success
In the world of LinkedIn, content is king. Creating effective, engaging content that captivates and engages an audience is an art. When, how long, how often, and what kind of content should you post? Have no fear! I will share the top ten crucial elements to consider when crafting a LinkedIn post for maximum visibility, […]
Crafting a Legendary Marketing Strategy
If we are to truly become legendary marketing strategists in 2023, we must look beyond the conventional, embracing innovative technologies, cutting-edge insights, and a deep understanding of societal changes. Here’s what ChatGPT wanted me to do. About 6 months ago, I wrote an article about being legendary. Which was basically just a list of KPI’s […]
How can you improve Conversion Rates with Widerfunnel’s LIFT™ Model?
Widerfunnel’s LIFT Model is a robust CRO framework with six key components. With additional focus on personalization and AI, this model can boost your digital success. The LIFT Model was created by Chris Goward (Conversion), and focuses on understanding and addressing prospect needs to improve your conversion rates. Data-driven decision-making, personalization, and AI techniques are […]
Are you legendary? Here are top 100 KPIs for sales, marketing and customer success teams
What are the top KPIs for sales, marketing, and customer success? What are the top 10 KPIs for Sales?What are 5 important KPIs for Marketing?What are the top 10 KPIs for Customer Success? Pipeline Contribution/Revenue AttributionSales Rep Productivity MetricsAnnual Recurring Revenue (ARR)Average Conversion TimeAverage Profit MarginAverage Purchase ValueAverage time to conversionCalls and Emails Per RepChannel […]
“Think small” – when creativity turned a frog into a princess!
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]
Can technology enhance collaboration?
According to 80% of business leaders, technology is the #1 means for improved collaboration in the meeting room. But at the same time employees experience technology overload in their work life. Finding the right balance has never been easy. At Barco, we’ve written a piece about the three major factors you need to consider for […]
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