Category Business
The First 30 Days: A CRO’s Guide to Assessing a SaaS Startup
As the newly appointed Chief Revenue Officer (CRO) of any SaaS startup, the first 30 days are crucial for understanding the company’s current status and setting the stage for future growth. Here’s a 10-step plan to guide you through this process. I would love your thoughts and feedback on this! Day 1-3: Understand the Business […]
Inbound Marketing: Ultimate Lead Generation for B2B Companies
In the dynamic world of B2B, the competition for customers is fierce. One of the most effective strategies to stand out and attract high-quality leads is through inbound marketing. But what exactly is inbound marketing, and why is it so beneficial for B2B companies with high-value products and longer sales cycles? What is Inbound Marketing? […]
Understanding the Difference: Customer Journey vs. Buyer’s Journey
Understanding your audience is key. Two concepts that help us do this are the customer journey and the buyer’s journey. While sounding similar, they represent different stages in a customer’s interaction with your product, brand, or service. You need to understand the concepts and their differences. Defining the Buyer’s Journey The buyer’s journey refers to […]
Unlock the Power of Cold Outreach: An Unbeatable Sequence for Success
Struggling to get the attention of potential clients? Learn how to effectively research your value propositions, break through the noise, and optimize your efforts to reach your prospects successfully. Use a powerful mix of emails, LinkedIn messages, and phone calls. It’s time to get your deal pipe growing and convert opportunities into successful business relationships. […]
Maximizing LinkedIn Engagement: A 10-Step Guide to Success
In the world of LinkedIn, content is king. Creating effective, engaging content that captivates and engages an audience is an art. When, how long, how often, and what kind of content should you post? Have no fear! I will share the top ten crucial elements to consider when crafting a LinkedIn post for maximum visibility, […]
25 Shocking Acts of Bad Boss Behavior: Unbelievable But True!
Ever had a boss who left you scratching your head in confusion or disbelief? I have. Let me paint you a picture: There I was, hard at work, when suddenly my boss strolled into my office. He took a seat, said absolutely nothing, sipped his coffee, looked at me – just looked, mind you – […]
How can you improve Conversion Rates with Widerfunnel’s LIFT™ Model?
Widerfunnel’s LIFT Model is a robust CRO framework with six key components. With additional focus on personalization and AI, this model can boost your digital success. The LIFT Model was created by Chris Goward (Conversion), and focuses on understanding and addressing prospect needs to improve your conversion rates. Data-driven decision-making, personalization, and AI techniques are […]
Why do you need a sales qualification framework?
A sales qualification framework helps streamline the sales process, saves time and resources, and improves sales performance. For sales professionals to identify the customers who are most likely to purchase their products or services – and this is exactly where sales qualification comes into play. In my job as Chief Revenue Officer at Spring Agency, […]
What are important KPIs for Sales B2B?
A key performance indicator (KPI) is a measurable value that is used to track and evaluate the success of an organization, a department, a team, or an individual in achieving specific goals. KPIs are used to monitor progress, identify areas for improvement, and help organizations make informed decisions about their operations. By setting and tracking […]
Are you legendary? Here are top 100 KPIs for sales, marketing and customer success teams
What are the top KPIs for sales, marketing, and customer success? What are the top 10 KPIs for Sales?What are 5 important KPIs for Marketing?What are the top 10 KPIs for Customer Success? Pipeline Contribution/Revenue AttributionSales Rep Productivity MetricsAnnual Recurring Revenue (ARR)Average Conversion TimeAverage Profit MarginAverage Purchase ValueAverage time to conversionCalls and Emails Per RepChannel […]
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