Author Archives: David Aleksandersen
Blue, blue, blue…
The psychology of color is interesting. The physical aspects of color are interesting. The contradictions and challenges you find related to colors are interesting. Are you feeling blue? Color Science In my job as Product Marketing Manager at Barco, where our focus is high end projectors and their use across various industries and installations – […]
Hello Rear View Mirror! How are my Big Hairy Audacious Goals?
Half a year ago, I defined my Big Hairy Audacious Goals for 2013. Summer has ended, and I feel it is time to peak in the rear view mirror and see how things have progressed so far. Complete a Triathlon (Olympic Distance) Complete a Marathon Complete Grenserittet Pass my CTS exam at InfoComm Start the […]
Discount Damage
In competitive markets, price focused customers push for discounts. As a sales Professional your job is to close deals, but how much extra do you really need to sell to compensate lost gross margin when discounting? The motivation for any profit driven business is net value. Net value is the amount of cash you have […]
Presentation preparations – and I found…
Delivering presentations without getting the audience to fall asleep are about preparation, having a story to tell and some skills. I love searching for details, facts and other tidbits I can use in my presentations. While searching I came across a great piece of video I would like to share! Some of the things I […]
New sounds to the sadness – Wake Owl’s “Gold”
It was long overdue. And having friends over for dinner was the perfect excuse. I needed to update my playlist – Love & Lost Love. This time, I added four tracks; I And I Love And You (The Avett Brothers) When The Stars Go Blue (Ryan Adams) Gold (Wake Owl) What Is Love? (Never Shout […]
Customer Value Proposition? So what?!!
Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]
Big Hairy Goal Update #1
It is time for an update to my Big Hairy Audacious Goals for 2013. What are your goals? Almost three weeks back I posted my BHAG for 2013, which can be seen as my stretch targets! It has been hectic over the last weeks, but still I feel I have been doing well and it’s […]
Big Hairy Audacious Goals
For anyone working in sales or in any growth-oriented business, this should be a known phrase. Or at least variations of it, like “Big, Fat, Hairy Goals”. I find it even more important to make your own, personal goals. I have made mine – and I’ll let you in on them. These goals can of […]
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