Tag Archives: marketing
How can you test your product idea without investing in development and prototyping?
In startups, time is crucial. As a founder with limited time and money, you need to prioritize getting a minimum viable product to market quickly for immediate feedback. Skipping this step risks wasted resources on unwanted features. This blog will discuss the benefits of using a fake door approach, which minimizes financial risk and allow […]
Wave Your Hands Say Yeah!
How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]
Customer Value Proposition? So what?!!
Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]
Are you passionate about video?
If you have an interest in video based marketing material, you will find the website of mywebpresenters.com interesting as they share their knowledge! And knowledge sharing is important! Of course, they also want to sell you a service. 😉 “We love video – but we love the results it delivers even more. An innovative video […]
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