Category sales

So What?

Customer Value Proposition? So what?!!

February 21, 2013 · by · in Inspiration, marketing, presentations, sales, value proposition · Leave a comment

Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]

Let me tell you a story…

January 27, 2013 · by · in Barco, Inspiration, presentations, Projection, projectiondesign, sales, technology · Leave a comment

Storytelling is important. Especially for us who operates in the Sales, Marketing and Communications part of the world (add Training too, since that is my primary task!). But even the greatest of stories can fail – unless the story itself matches the core message you want to convey to your audience! Connect, Persuade, and Triumph […]

The Road to Winning!

October 29, 2012 · by · in education, sales, training, video · Leave a comment

To succeed in sales, you need more than being “born with it”. Being a sales professional, you need a variety of skills, such as knowledge, products, relationships, trust, persistence, psychology and the after sought ability to close a deal! Victor Antonio is a CEO of Sellinger Group, a sales trainer and motivator. Of course present […]

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