Category product marketing
What is a Unique Value Proposition and When is it Used?
What is a Unique Value Proposition? It is a clear statement that describes the unique benefit a product, service, or company provides to its customers. It outlines how it solves their problems, and what distinguishes it from its competitors.
How can you test your product idea without investing in development and prototyping?
In startups, time is crucial. As a founder with limited time and money, you need to prioritize getting a minimum viable product to market quickly for immediate feedback. Skipping this step risks wasted resources on unwanted features. This blog will discuss the benefits of using a fake door approach, which minimizes financial risk and allow […]
Philips’ Value Proposition House Framework
The Value Proposition House framework was developed by Philips. It was built to ensure that all their products would provide actual tangible value to the customers, regardless if it was a B2B or B2C product. It has turned into a globally used tool that helps businesses understand the value that their products or services provide […]
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