Category marketing
11 Email Best Practices to Grow Engagement and Revenue Using A/B Testing
How to succeed with email campaign optimization using A/B testing? Learn it here!
What is the Pirate Funnel (AARRR Framework)?
Introduction to the Pirate Funnel, also known as the AARRR framework. This strategy helps you track the customer journey and uncover the hidden gems of your business.
What is a Unique Value Proposition and When is it Used?
What is a Unique Value Proposition? It is a clear statement that describes the unique benefit a product, service, or company provides to its customers. It outlines how it solves their problems, and what distinguishes it from its competitors.
Content marketing: What it is and how it works
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action
How can you test your product idea without investing in development and prototyping?
In startups, time is crucial. As a founder with limited time and money, you need to prioritize getting a minimum viable product to market quickly for immediate feedback. Skipping this step risks wasted resources on unwanted features. This blog will discuss the benefits of using a fake door approach, which minimizes financial risk and allow […]
Philips’ Value Proposition House Framework
The Value Proposition House framework was developed by Philips. It was built to ensure that all their products would provide actual tangible value to the customers, regardless if it was a B2B or B2C product. It has turned into a globally used tool that helps businesses understand the value that their products or services provide […]
Unlocking B2B Success: Use LinkedIn for Lead Generation
LinkedIn, with its 58 million businesses, is a goldmine for B2B lead generation. However, standing out in this competitive environment can be challenging. Here’s a summary of cost-effective strategies to maximize your B2B lead generation on LinkedIn. LinkedIn is your 24/7 sales channel Firstly, consider your profile as your 24/7 salesperson. A well-optimized profile can […]
Navigating the High Seas of Market Disruption: Pirate Categories and Blue Ocean Strategies Explained
Standing out from the crowd is not just a luxury, it’s a survival imperative. The key to success lies in two concepts: “pirate categories” and “blue ocean” strategies. As an experienced sales director, I’ve seen countless products and services fade into obscurity, swallowed by the red ocean of fierce competition. Pirate Categories: A New Dawn […]
Inbound Marketing: Ultimate Lead Generation for B2B Companies
In the dynamic world of B2B, the competition for customers is fierce. One of the most effective strategies to stand out and attract high-quality leads is through inbound marketing. But what exactly is inbound marketing, and why is it so beneficial for B2B companies with high-value products and longer sales cycles? What is Inbound Marketing? […]
Understanding the Difference: Customer Journey vs. Buyer’s Journey
Understanding your audience is key. Two concepts that help us do this are the customer journey and the buyer’s journey. While sounding similar, they represent different stages in a customer’s interaction with your product, brand, or service. You need to understand the concepts and their differences. Defining the Buyer’s Journey The buyer’s journey refers to […]
shuffle » play 