Category Business
Understanding the Business Model Canvas by Alexander Osterwalder
The Business Model Canvas is a strategic management tool used for developing new business models and documenting existing ones. It was developed by Alexander Osterwalder and Yves Pigneur in 2005 and has since become one of the most popular business model tools in the world. The canvas is a visual chart with nine building blocks […]
What is the Value Proposition Canvas?
The Value Proposition Canvas serves as a practical framework for businesses to tailor their products and services to meet customer requirements. By focusing on customer tasks, challenges, and benefits, the tool facilitates the creation of offerings that genuinely connect with the intended market. This alignment often results in enhanced innovation and business growth. Who developed […]
MVP vs Prototype: What’s the Difference and Which One Should You Choose?
Introduction MVP and prototype are two common terms used in the product development process. However, many people are unsure of the difference between the two. In this article, we will explore the concepts of MVP and prototype, highlight their differences, and discuss the factors to consider when choosing between the two. What is an MVP? […]
Large Language Models: The Rise of a Powerful Tool
Natural Language Processing (NLP) is a subset of artificial intelligence that has gained significant attention in the era of big data and machine learning. Within this domain, Large Language Models (LLM) are becoming increasingly important tools for a variety of tasks, including text generation, question answering, and machine translation. Recommended reading: Large Language Models: Exploring […]
What is the difference between Rocks and OKRs?
Rocks and OKRs are both goal-setting frameworks that are designed to help teams and organizations achieve their objectives. However, there are some key differences between the two approaches. What is The Entrepreneurial Operating System (EOS®) and Rocks? The Entrepreneurial Operating System (EOS®) model was created by Gino Wickman and was based on Wickman’s own experience […]
Philips’ Value Proposition House Framework
The Value Proposition House framework was developed by Philips. It was built to ensure that all their products would provide actual tangible value to the customers, regardless if it was a B2B or B2C product. It has turned into a globally used tool that helps businesses understand the value that their products or services provide […]
Digital Sales Enablement: The Key to Success in B2B Sales
Digital sales enablement has emerged as a critical strategy for sales leaders. The shift towards digital interactions between suppliers and buyers is breaking traditional sales models, with Gartner predicting that by 2025, 80% of B2B sales interactions will occur via digital channels. This transformation necessitates a shift from a seller-centric model to a buyer-centric one, […]
Drive Customer Success: The Essential KPIs for Service & Support
Discover the 10 most critical KPIs for Customer Success Directors and learn how to utilize them to maximize your service efficiency.
The Power of Sales Discovery Questions: Unlocking Customer Insights
Selling is not just about pitching a product or service. It’s about understanding the customer’s needs, wants, and pains, and presenting your offering as a solution. Well-structured sales discovery questions unlock these insights. What are sales discovery questions? These are strategic questions that you ask to uncover important information about a prospect. Deals are won […]
Navigating the High Seas of Market Disruption: Pirate Categories and Blue Ocean Strategies Explained
Standing out from the crowd is not just a luxury, it’s a survival imperative. The key to success lies in two concepts: “pirate categories” and “blue ocean” strategies. As an experienced sales director, I’ve seen countless products and services fade into obscurity, swallowed by the red ocean of fierce competition. Pirate Categories: A New Dawn […]
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