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10 Examples of OKRs for Growing SaaS Companies
How can OKRs be tailored specifically for SaaS companies looking to scale operations, enhance product offerings, and improve customer satisfaction?
3 words for 2024
Last year I started the post like this: “Exactly one year ago I wrote a post about 3 words that would matter to me in 2022: Structure, leadership, and growth. And while 2022 started a bit on the “meh” side, the end of 2022 was simply amazing. And I am looking forward to going into […]
What is Blue Ocean Strategy and how does it differ from disruption?
Disruption is one of the concepts that have come to stay, and many confuse disruption with Blue Ocean. This article takes a closer look at the differences and why disruption is in reality just one possible element of a Blue Ocean Strategy. Non-disruptive creation, which involves creating new markets without destroying existing ones, is equally […]
The development of Philips – the brand promise – and their value proposition framework!
In the bustling headquarters of Philips, a revolutionary idea was taking shape. The year was 2004, and the company was on the brink of a transformative shift. Philips had always been at the forefront of technological innovation, but they realized that to truly make a mark in the ever-evolving market, they needed to pivot their […]
Navigating the Startup Lifecycle: From Idea to Success
Navigating the landscape of startups can be daunting, but understanding the startup lifecycle can give you a significant edge. This guide outlines the key phases, from the initial spark of an idea to the pivotal decisions that come with maturity and beyond. Whether you’re looking to validate a business concept, achieve product/market fit, or strategize […]
MVP vs Prototype: What’s the Difference and Which One Should You Choose?
Introduction MVP and prototype are two common terms used in the product development process. However, many people are unsure of the difference between the two. In this article, we will explore the concepts of MVP and prototype, highlight their differences, and discuss the factors to consider when choosing between the two. What is an MVP? […]
How can you test your product idea without investing in development and prototyping?
In startups, time is crucial. As a founder with limited time and money, you need to prioritize getting a minimum viable product to market quickly for immediate feedback. Skipping this step risks wasted resources on unwanted features. This blog will discuss the benefits of using a fake door approach, which minimizes financial risk and allow […]
The Power of Sales Discovery Questions: Unlocking Customer Insights
Selling is not just about pitching a product or service. It’s about understanding the customer’s needs, wants, and pains, and presenting your offering as a solution. Well-structured sales discovery questions unlock these insights. What are sales discovery questions? These are strategic questions that you ask to uncover important information about a prospect. Deals are won […]
What is a discovery call and why is it important?
Deals are won and lost in discovery. Great sales discovery questions can fuel a strong discovery process and help you focus on valuable leads. A discovery call is typically the first conversation a sales professional has with a potential client. It’s an opportunity to understand the needs, challenges, and goals of the client. It’s called […]
Unlock the Power of LinkedIn: 12 Hacks for Engaging Posts
Have you ever been perplexed about how to make your LinkedIn posts engaging and successful? You’re not alone. To help you navigate this, here’s a comprehensive guide packed with 12 indispensable tips to ensure your LinkedIn content doesn’t just gather dust but actively contributes to your professional growth. Before we dive into these tips, a […]
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