Category Business

Unlocking the Benefits of a Value Proposition Framework: Who Can Gain the Most?”

A Value Proposition Framework is tool for businesses to define the unique value their products or services offer to customers. Learn about it here.

The Checklist Manifesto: How to Get Things Right – By Atul Gawande

Discover the power of checklists in preventing errors and improving outcomes. Learn about Atul Gawande’s “The Checklist Manifesto” here!

Boost Customer Loyalty and Growth: The Power of NPS in Key Account Management

In today’s competitive business landscape, retaining and growing key accounts is paramount to long-term success. While effective key account management strategies are essential, understanding and leveraging customer feedback through the Net Promoter Score (NPS) can significantly enhance your efforts. What is NPS? The Net Promoter Score is a simple yet powerful metric that measures customer […]

What is the Pirate Funnel (AARRR Framework)?

Introduction to the Pirate Funnel, also known as the AARRR framework. This strategy helps you track the customer journey and uncover the hidden gems of your business.

9 reasons to implement OKRs

Learn nine reasons why OKRs offer a powerful framework for aligning teams, and driving exceptional performance for a mid-size company.

10 Examples of OKRs for Growing SaaS Companies

How can OKRs be tailored specifically for SaaS companies looking to scale operations, enhance product offerings, and improve customer satisfaction?

What Is an OKR? Definition & Examples

Did you know that 95% of employees don’t understand their company’s objectives? Goal setting can be challenging, but there’s a powerful framework that can help: OKRs (Objectives and Key Results). In this article, we’ll explore what OKRs are, their benefits, and provide real-world examples. You read right. According to a by a study published by […]

What is a Unique Value Proposition and When is it Used?

What is a Unique Value Proposition? It is a clear statement that describes the unique benefit a product, service, or company provides to its customers. It outlines how it solves their problems, and what distinguishes it from its competitors.

Calculating eNPS: A Simple Guide

eNPS stands for Employee Net Promoter Score. It is a measure of how likely your employees are to recommend your company as a place to work. eNPS is calculated by asking your employees a single question: “On a scale of 0 to 10, how likely are you to recommend [company name] as a place to […]

Debunking the Kodak myth: Bankruptcy, disruption and inability to adapt

The common narrative is that Kodak, once a titan in the camera and film industry, was disrupted by the advent of digital cameras and went bankrupt due to its inability to adapt. This narrative, often used as a cautionary tale about technological disruption, is misleading.