
In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]
I enjoy motivational music (a kind of guilty pleasure…) and I have put together a colleciton of my favourite music for use in presentations, kick-offs, or any other events where you would like to boost the audience, push their confidence or just get them going! Updated 20th May 2014 – Elton John, The Go! Team […]

Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]
It was clear what people wanted, and it wasn’t faster horses. And Darwin quotes are not too precise either. http://timkastelle.org/blog/2012/01/two-great-innovation-misquotes/ But who really cares if the quotes are not by the claimed origin? The content and story behind the quotes are still valid! But perhaps Ford’s quote should include bicycles and not cars…?