Category SocialMedia

Does Social Media Increase Sales? The Social Media Marketing Report 2014 is here
Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]
Social Media and knowledge sharing
The term Social media has been coined negatively by many as it is often referred to in a demeaning manner; blogs about fashion, recipes for cupcakes, diets and poorly managed Facebook-campaigns. Businesses and any other commercially geared organization need to understand that Social Media is more than “new media” – it is a set of […]