Category innovation
Unlocking the Benefits of a Value Proposition Framework: Who Can Gain the Most?”
A Value Proposition Framework is tool for businesses to define the unique value their products or services offer to customers. Learn about it here.
Debunking the Kodak myth: Bankruptcy, disruption and inability to adapt
The common narrative is that Kodak, once a titan in the camera and film industry, was disrupted by the advent of digital cameras and went bankrupt due to its inability to adapt. This narrative, often used as a cautionary tale about technological disruption, is misleading.
Corporate Entrepreneurship: The New Business Frontier
Corporate Entrepreneurship is a strategy for established firms to foster innovation and adaptability. This article explains its concept, benefits, challenges, and global perspectives. It also gives examples of successes and failures of Corporate Entrepreneurship, offering insights for businesses seeking to innovate and grow.
Unleashing Potential: How Copilot’s Generative AI Is Transforming the Workplace
New findings confirm significant productivity gains with Copilot. A blend of surveys and experiments has provided insights into how Copilot is reshaping work dynamics.
How Lean Startup Can Help You Find Your Business Model
Lean startup is a business approach that aims to reduce waste, increase customer feedback, and experiment with minimal viable products (MVPs) to find a scalable and repeatable business mode
What is Blue Ocean Strategy and how does it differ from disruption?
Disruption is one of the concepts that have come to stay, and many confuse disruption with Blue Ocean. This article takes a closer look at the differences and why disruption is in reality just one possible element of a Blue Ocean Strategy. Non-disruptive creation, which involves creating new markets without destroying existing ones, is equally […]
The development of Philips – the brand promise – and their value proposition framework!
In the bustling headquarters of Philips, a revolutionary idea was taking shape. The year was 2004, and the company was on the brink of a transformative shift. Philips had always been at the forefront of technological innovation, but they realized that to truly make a mark in the ever-evolving market, they needed to pivot their […]
Design Thinking: A Comprehensive Guide for Beginners
Explore Design Thinking’s origins, core principles, and application through a real-world example. Unlock innovation in your field with this guide.