Marketing KPIs (Key Performance Indicators) are crucial for measuring the success of your campaigns and aligning your efforts with business goals. If you are considering a complete new set of metrics for your business, you should consider OKRs.

Here are the essential metrics to focus on:

• Email Marketing: Track deliverability, open and click-through rates, leads sent to nurture, and the number of MQLs (Marketing Qualified Leads) and demos generated.
• Paid Social: Measure lead-to-MQL rate, cost per MQL, intent lift, and account penetration percentage.
• Organic Social: Monitor follower growth, engagement rate, share of voice, sentiment analysis, brand mentions, conversion rate, and click-through rate.
• Content Syndication: Track cost per lead, MQLs, MQL-to-demo/meeting rate, pipe-to-spend ratio, opportunities, pipeline, and closed-won ACV.
• Webinars: Measure registrations, attendance rate, webinar engagement, and conversion rates.
• Direct Mail: Track claim rate, claimed-to-meetings booked, demos scheduled and completed.
• Events: Monitor registrations vs. actual attendees, attendee satisfaction score, follow-up engagement rate, lead generation, event leads to MQLs, and ROI.
• Brand Marketing: Assess brand awareness (aided vs. unaided), share of voice, social media KPIs (sentiment, follower growth, impressions, reach), web traffic, search, brand reach, brand loyalty, customer feedback, and repeat purchasers.
• Paid Search: Track click-through rate (CTR), cost per click (CPC), quality score, impression share, conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), campaign spend vs. budget caps, and offline conversions.
• Organic Search: Monitor search engine rankings, organic traffic, click-through rate, bounce rate, conversion rate, keyword growth, backlink count, time on site, page load speed, site structure, internal linking, and mobile friendliness.

Are you looking for SaaS OKR metrics, or the best KPIs for sales and marketing or even our ultimate KPI list?

By tracking these KPIs, you’ll gain valuable insights into your marketing performance and be able to make data-driven decisions to optimize your strategies and achieve your goals.

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