Monthly Archives: November 2023
How Lean Startup Can Help You Find Your Business Model
Lean startup is a business approach that aims to reduce waste, increase customer feedback, and experiment with minimal viable products (MVPs) to find a scalable and repeatable business mode
What is Blue Ocean Strategy and how does it differ from disruption?
Disruption is one of the concepts that have come to stay, and many confuse disruption with Blue Ocean. This article takes a closer look at the differences and why disruption is in reality just one possible element of a Blue Ocean Strategy. Non-disruptive creation, which involves creating new markets without destroying existing ones, is equally […]
The development of Philips – the brand promise – and their value proposition framework!
In the bustling headquarters of Philips, a revolutionary idea was taking shape. The year was 2004, and the company was on the brink of a transformative shift. Philips had always been at the forefront of technological innovation, but they realized that to truly make a mark in the ever-evolving market, they needed to pivot their […]
Cross-Digitalization – A Success Formula for Modern Businesses
Cross-digitalization refers to seamless integrations and interactions between different digital applications and systems within an organization. This has become increasingly important in today’s businesses because it is a simple way to increase efficiency, and data exchange, and shorten decision-making processes across different functional areas. Stitching together applications – step by step – will eventually give […]
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