Struggling to get the attention of potential clients? Learn how to effectively research your value propositions, break through the noise, and optimize your efforts to reach your prospects successfully. Use a powerful mix of emails, LinkedIn messages, and phone calls. 

It’s time to get your deal pipe growing and convert opportunities into successful business relationships.

Effective and trustworthy communication

To succeed in sales it is often your own ability to establish strong relationships with prospects that is the key factor. Whether you’re offering an innovative product or a groundbreaking service, you need to be able to communicate effectively and trustworthy. 

Based on a LinkedIn post from Mike Gallardo, Senior Sales Director at Deel, I have expanded the content and have now what possibly is the best-in-class cold outreach sequence that involves emails, social media platforms like LinkedIn, and traditional phone calls. 

This trifecta approach could be your secret to breaking through the noise and standing out from your competitors.  

You need 2 x Value Propositions!

First things first, the value propositions. You need not one but two solid value propositions. You’re probably wondering why. Simply put, they’re the backbone of your startup’s appeal to prospects. They convey precisely how your offering can solve your customer’s challenges and help them achieve their goals.

Spend quality time researching, understanding, and articulating your core value propositions. Use AI to leverage your game – learn prompt engineering for sales!

Understanding your customers’ pain points

Ensure you have a good grasp of your customer’s pain points, aspirations, and how your service or product is uniquely positioned to help. A well-researched value proposition should be expressed using your customers’ language, making it relatable and real.

Don’t forget to highlight that unique selling point (USP), that secret ingredient that sets you apart from the crowd. After all, no one wants just another run-of-the-mill solution.

Triple Tap Execution!

With your value propositions in place, we’re ready to execute the “Triple Tap” – reaching out via email, LinkedIn, and phone, all on the same day. Yes, it sounds ambitious, and it is. It’s a calculated strategy to ensure your startup stands out amidst the constant noise your prospects encounter daily. By providing multiple touchpoints, you increase your chances of reaching them, regardless of their preferred communication channel.

One email for each value proposition

When it comes to cold emails, less is more. For each value proposition, send only two emails – an initial message and a follow-up. This succinct approach ensures you present a focused, clear message without overwhelming the prospect. Plus, you avoid the risk of being marked as spam or being seen as overly pushy.

Cold calling works wonders in 2023 

Now, let’s not forget the phone – an often-underrated tool in our digital age. Six targeted phone calls can work wonders. No matter the naysayers, cold calling still has a place in your outreach strategy. Tools like Orum can even enhance your power dialing potential. While it’s tempting to rely solely on digital methods, don’t underestimate the power of a well-placed phone call.

Are we breaking up? 

Lastly, consider sending a ‘break up’ email. This optional step involves sending a final message when you haven’t received a response from the prospect. Opinions about this method vary greatly, so the best approach is to test it out yourself. See how it fits in with your overall strategy and assess its impact.

When do you do what?

Here you can see the suggestion from Mike on the timeline. You have to test, learn and adapt to what works best for you! So you need to start your grind work!

Summary and conclusion

In conclusion, creating a best-in-class cold outreach sequence involves well-researched value propositions, multiple touchpoints across different channels, and a balanced, considerate approach to communication. By following these guidelines, you’ll be well on your way to connecting with potential clients, breaking through the noise, and setting your startup apart from the competition. So go ahead, give it a try, and watch your connections and business relationships flourish!

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