Ever heard of the “Hedgehog Concept”? It’s a big deal! The Hedgehog Concept, introduced by Jim Collins in his book “Good to Great,” focuses on three intersecting circles: what you are passionate about, what you can be the best at, and what drives your economic engine. Consultancy companies can apply this concept to their hiring process, ensuring they recruit individuals aligned with the company’s vision and goals.

Understanding the Hedgehog Concept

The Hedgehog Concept is based on three key questions:

1. Passion: What are you deeply passionate about?
2. Best at: What can you be the best in the world at?
3. Economic Engine: What drives your economic engine?

“Transformations from good to great come about by a series of good decisions made consistently with a Hedgehog Concept, supremely well executed, accumulating one upon another, over a long period of time.” -Jim Collins

Illustration below from Jim Collins site:

So, What Gets You Out of Bed in the Morning?

First things first: get clear on what lights your fire. Is it helping clients achieve insane growth? Transforming businesses through innovation? Making a real difference in the world? Once you’ve nailed your passion, figure out where your team shines – what are your superpowers? And don’t forget to consider what pays the bills – those core services or products that drive sustainable revenue. That’s your economic engine.

Hire People Who Get It

With your hedgehog concept in hand, you can create job descriptions that sing and interview questions that really dig deep. Look for people who aren’t just skilled, but who genuinely share your passions and understand how your firm makes money. You want folks who get excited about the same things you do – they’ll be the ones who truly excel and grow with you.

Why This Hedgehog Thing Actually Works

When you bring in people who vibe with your hedgehog concept, amazing things happen. Employees are happier and more engaged, clients get better results, and your firm’s culture and reputation get a serious boost. And guess what? All of this leads to growth and profit that actually lasts.

Skills Matter, But Passion Rules

Sure, skills are important, but passion is the secret weapon in the consultancy world. People who are genuinely stoked about what your firm does will bring a whole different level of energy and commitment. That energy is contagious – it’ll attract both clients and top talent like moths to a flame.