-
Content marketing: What it is and how it works
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action Read more
-
Corporate Entrepreneurship: The New Business Frontier
Corporate Entrepreneurship is a strategy for established firms to foster innovation and adaptability. This article explains its concept, benefits, challenges, and global perspectives. It also gives examples of successes and failures of Corporate Entrepreneurship, offering insights for businesses seeking to innovate and grow. Read more
-
Unleashing Potential: How Copilot’s Generative AI Is Transforming the Workplace
New findings confirm significant productivity gains with Copilot. A blend of surveys and experiments has provided insights into how Copilot is reshaping work dynamics. Read more
-
How Lean Startup Can Help You Find Your Business Model
Lean startup is a business approach that aims to reduce waste, increase customer feedback, and experiment with minimal viable products (MVPs) to find a scalable and repeatable business mode Read more
-
What is Blue Ocean Strategy and how does it differ from disruption?
Disruption is one of the concepts that have come to stay, and many confuse disruption with Blue Ocean. This article takes a closer look at the differences and why disruption is in reality just one possible element of a Blue Ocean Strategy. Non-disruptive creation, which involves creating new markets without destroying existing ones, is equally Read more
-
The development of Philips – the brand promise – and their value proposition framework!
In the bustling headquarters of Philips, a revolutionary idea was taking shape. The year was 2004, and the company was on the brink of a transformative shift. Philips had always been at the forefront of technological innovation, but they realized that to truly make a mark in the ever-evolving market, they needed to pivot their Read more
Your message has been sent
shuffle » play 